2009).

Starbucks coffee company is an international based coffeehouse chain that purchases and roasts finest coffee beans. The processed beans are being sold all over the world in the form of dip-brewed coffees and espressos. Starbucks Coffee Company was founded in 1997 and became the worlds leading brand of specialty coffee.

Mission Statement

The companys mission statement is available from its official website To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time (Starbucks, 2009). It is clear from this mission statement that the company has placed great emphasis on its relationship with customers, partners, society and shareholders. Furthermore, the company has also set out its corporate social responsibility by stating that Starbucks is committed to a role of environmental leadership in all facets of our business (Starbucks, 2009).

• Coffee: There are more than 30 blends of single-origin coffees available in the product line of Starbucks Coffee Company. The product line includes fresh-brewed coffee, hot and iced espresso beverages, coffee and non-coffee beverages and Tazo teas.
• Fresh Food: Customers will find a great deal of fresh food in the restaurants and franchise of Starbucks Coffee Company. The fresh food includes variety of salads, sandwiches and pastries.
• Merchandise: The merchandise that is an addition to the marketing range of Starbucks Coffee Company includes assorted home espresso machines, coffee grinders and a great range of premium chocolate. Furthermore the company also provides coffee mugs, coffee accessories and a variety of gift items.
• Entertainment Services: Entertainment services make it a worthwhile experience for the Starbucks Coffee lovers. The entertainment services provided by the company include the marketing of selected music, movies and books. The entertainment services help in encouraging emerging music stars and writers.
• In Stores: Starbucks Coffee Company also provides a great range of bottled products available in stores world wide. The in-store products include bottled Starbucks Frappuccio beverages, chilled cup coffee, Starbucks own blended espresso drinks and iced coffee. Tea is another important product in the in-store products range. The two most famous types of tea by Starbucks coffee company are whole bean coffee and Tazo. Starbucks Coffee Company also provides tasty ice cream for all the ice cream lovers.
• Starbucks Card: Starbucks Card, a reloadable stored-value card and also Duetto^® Visa card which allows customers to take advantage of discounts available in stores. The company also offers this service via customers iphone^® (Starbucks, 2009).
• Global Consumer Products: Line of bottled Starbucks Frappuccino^® beverages, Starbucks Discoveries^® chilled cup coffee (in Japan, Taiwan and Korea), Starbucks DoubleShot® espresso drinks, Starbucks^® Iced Coffee, whole bean coffee and Tazo^® teas at grocery, Starbucks Coffee Liqueurs and a line of super-premium ice creams (Starbucks

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