Category: Public Relations

  • Emerging Technologies in Public Relations

    Emerging Technologies in Public Relations Article Summary The selected article for this analysis and summary is Public Relations and Technology: Practitioner Perspectives. The author begins by explaining how different public relations (PR) practitioners are finding modern technologies more useful in their respective positions. The inclusion of advanced communication systems can help such professions adjust their…

  • What Is Public Relations?

    What Is Public Relations? Table of Contents Introduction Critical analysis of the PR professional Code of conduct Avoiding conflict of interest, and transparency Honesty and integrity Confidentiality Capability, capacity, and competence Conclusion Reference List Introduction My future profession of choice is public relations. Public relations professionals are charged with the responsibility of planning, designing, implementing,…

  • Role of Women in Public Relations

    Role of Women in Public Relations Public relations is a top industry that requires professionalism, experience, and success. For a PR professional, there is a huge number of daily struggles that he or she has to overcome and find some other innovative ways to handle them. There is no exact job description for public relations…

  • The Art of Persuasion and Public Relations

    The Art of Persuasion and Public Relations Persuasion is a sort of communication that influences others opinion. The readings of this week have the art of language in common when providing the description of persuasion (Messina, 2007; Borchers, 2013; Gass & Seiter, 2018). Moreover, readings highlight that persuasion impacts feeling and emotions of the audience…

  • Public Relations Theories and Models

    Public Relations Theories and Models Table of Contents Introduction Press Agentry Model Public Information Two-Way Asymmetric Public Relations Two-Way Symmetric Public Relations Model Conclusion Reference List Introduction Although the field of public relations is characterized by complexity due to reliance on theories and certain practices, its role in the effective management of organizations cannot be…

  • Larry Summerss Public Relations Advisor: Case Study

    Larry Summerss Public Relations Advisor: Case Study Management of organizations is a difficult task especially when the manager is not on good terms with his subordinates. The manager is required to be critical of the interests of his or her subordinates since failure to address them may lead to them looking for excuses to topple…

  • Public Relations: Preparing for a Job

    Public Relations: Preparing for a Job Friedmans suggestion about the requirements for applications in public relations seemingly undervalues the work and role of public relations specialists. Viewing the work of public relations specialists through the lens of added value allows Friedman and other wide audiences an opportunity to undervalue the role of public relations in…

  • Optus Company: Organizational Public Relations Problem

    Optus Company: Organizational Public Relations Problem Introduction In the conditions of a sharp aggravation of competition and the diminution of the influence on its outcome by the price factors, the position of the separate companies mostly depends on the efficiency and the quality of their personnels work. Modern management should consider comprehensively the essential growth…

  • Alibaba Groups Public Relations and Responsibility

    Alibaba Groups Public Relations and Responsibility Table of Contents Alibaba Groups Approaches to Promote Services Globally Alibaba Group and Corporate Citizenship Recommendations to Enhance Alibaba Groups Activities Conclusion References Although the focus on marketing strategies and the development of effective public relations techniques is discussed as important for companies, modern consumers are inclined to pay…

  • Lululemon Athletica Companys Public Relations

    Lululemon Athletica Companys Public Relations Abstract The reputation of a company determines, to a large extent, its profitability and consumer sentiment. Businesses that are alive to this fact tend to observe better care of how they are perceived. Those that fail to work on their image suffer terribly by registering lower sales and recording little,…