Category: Product Marketing

Introducing TechHelp USB Flash Drives Students in a College Computer Programming Class TechHelp USB flash drives are specially designed for fast transfers and easy compatibility with different operating systems like Linux and windows. The drive also supports compatibility with Macintosh and Intel machines enabling data to be transferred between computers with different system and hardware…

New Product and Customer Expectations It goes without saying that ideas for new products and services appear every day, however, without proper market research, the majority of them will never be introduced to the market successfully. In general, the main goal of this research is to ensure that a new product or service will meet…

TocoMAS Product Expansion in Middle East Market Introduction Holt and Quelch assert that all organizations operate in environments that influence their ways of doing business either directly or indirectly (69). This claim implies that for successful colonization of new markets, organizations must look for strategies of dealing with issues such as political instability while considering…

Earthquake Bed Product in the Italian Market An earthquake bed is a new product that elicited mixed reactions from the general public. However, it is highly necessary to assess the probability of the success of launching this product in a specific country. There are several factors that have to be considered. The main goal of…

Introducing TechHelp USB Flash Drives Students in a College Computer Programming Class TechHelp USB flash drives are specially designed for fast transfers and easy compatibility with different operating systems like Linux and windows. The drive also supports compatibility with Macintosh and Intel machines enabling data to be transferred between computers with different system and hardware…

New Product and Customer Expectations It goes without saying that ideas for new products and services appear every day, however, without proper market research, the majority of them will never be introduced to the market successfully. In general, the main goal of this research is to ensure that a new product or service will meet…

Compact Disk: The Product Life Cycle Introduction All products have a life cycle which is the period between their launch in the market and the final withdrawal after completing all the phases. A product moves in different phases depending on how it is performing in the market. The manufacturing companies introduce a product in the…

Blackberrys Targeting Strategy in the Smartphone Market Table of Contents Introduction Blackberry Target Market Segmentation Blackberry Strategy: Differentiation Blackberry Targeting Strategy: Conclusion List of References Introduction The Smartphone market has witnessed concerted growth and competition as information technology continues to grow at a fast pace. This dynamic situation has seen Blackberry lose out its long-held…

Stages of the Product Life Cycle Introduction Background to the study Marketing involves all activities carried out in the creation and satisfaction of customer needs profitably (Kotler & Keller, 2008, p. 43). The marketer is the liaison function between activities that constitute marketing and the clientele. Marketing activities involve the integration of the four Ps…

SONY: The Launch of Fingerprint Scanner Brief Introduction SONY is a Japanese global conglomerate firm headquartered in Konan, Minato, Tokyo, Japan. It is a prominent technology firm that is one of the worlds largest makers of retail and industrial electronic devices and the globes biggest retail manufacturer and developer (Encyclopedia Britannica. 2022, para. 1). SONY…