Category: Consumer Behavior

Analysis of Research on the Role Which Influencers Play to Influence Consumer Behaviour Technological advancements have shifted the marketing designs adopted by firms. Since the advent of social media sites in 1997, consumers buying behaviours and purchasing parity have changed to incorporated social attitudes (Sudha and Sheena, 2017). Traditional marketing entailed relations between brand firms…

Driving under the Influence: Analytical Essay on Consumer Behavior Introduction Driving under the influence (DUI) is an issue that has resulted in numerous injuries and fatalities worldwide. The reason behind this is that some people dont seem to be aware of the consequences of drinking and driving, and those who are aware, may still think…

The Psychological Aspects of Pricing Pricing is an important aspect to market a product or service such that it reaches the maximum targeted customers as well as profits the organization to keep continuing its production. Being an integral part of marketing, it is critical to decide and come up with sound pricing strategies that facilitates…

Consumer Behavior and Pricing Strategy at Costco: Analytical Essay Introduction: Costco Wholesale Corporation is the largest membership warehouse club in the United States. Today, the firm has more than six hundred numbers of warehouses, with more than twenty areas of operations around the world, including the more than four hundred warehouses in the United States,…

Benefits and Limits of Political Consumerism Political consumerism is becoming an increasingly popular form of political participation as its impacts of causing positive global changes are becoming more significant outside of conventional political methods such as voting (Breivik et al. 2007). Defining political consumption is key to understanding its aims. As argued by Follesdal et…

Concept of Consumerism: Analytical Overview The typical American household contains an average of 300,000 items (MacVean). This staggering, slightly terrifying statistic displays America Consumerism is the idea that the mass purchase of goods and services is economically desirable (Consumerism, 2018b). It all stems from the belief that of high amounts of economic activity and strong…

Consumerism and Behavioural Economics: Analytical Essay In this discussion I am going to explore how behavioural economics can explain some of the drivers of consumerism, I will apply different theories and ideas, assessing to what extent they affect the ever-increasing levels of consumerism. Whilst doing this I will give examples and explain my reasoning for…

Ideas on Consumerism Versus Ideas of Robert Crockers in Somebody Elses Problem Consumerism is a term we shy away from. When someone mentions consumerism, we start the infamous blame game. It now, however, has become an alarming issue that must be dealt with. Robert Crockers book, Somebody Elses Problem, confronts the key issues that fuel…

Impacts Of Social Media Marketing On Purchasing Decision Of Electronic Goods Abstract: The Internet has become the primary source of information for a large number of marketers and consumers. In developing countries like India, the rapid growth in social media provides both marketers and consumers a platform for communication and sharing information. This research paper…

Post Modernism and Consumer Behavior: Analytical Essay Introduction Understanding consumer behavior is important for any organization before launching a product. If the organization failed to analyse how a customer will respond to a particular product, the company will face losses. Consumer behavior is very complex because each consumer has different mind and attitude towards purchase,…