Category: Consumer Behavior

Consumer Behavior: Price Attention & Memory Introduction Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. (Consumer Behaviour 2014)…

Consumer Behavior: Value Dimensions Personalized value can be described through consumption benefits which are connected to the customer as a person – beliefs that guide people on how to behave throughout the day and life activities (Rokeach, 1968; Kahle, 1989) The self-concept in personalization value is a more significant level than the self-concept in social…

Using Induced Hypocrisy To Nudge Consumers To Choose Eco-friendly Products Abstract Induced hypocrisy is a two-step dissonance paradigm, consisting of normative commitment and mindfulness of past transgressions. The inconsistency between ones belief and action lead to psychological discomfort, such as guilt, motivating people to adopt attitude or new behavior that better aligns with the belief.…

The Impulse Consumer Behavior Of Generations Of X, Y And Z Introduction Consumers buy spontaneously when they suddenly feel the strong desire to immediately buy product offerings without taking into account the consequences of buying a bid. Impulse buying is not only associated with low costs, but also with low liability. This may also be…

Consumer Behavior: Does Nostalgia Sells? People become especially nostalgic when they are anxious about the present, and, especially, the future. The past is safe because it is completely predictable. Connecting with the past through familiar, loved brands transports people to another time by evoking the same feelings they experienced so long ago. Overview  Nostalgia…

Satisfaction And Regret As The Factors For Consumers Repurchase Abstract Nowadays, online sales are not only very common in China, but also popular all over the world. How to determine the purchasing intention of online consumers is very important. By analyzing the purchasing behavior of online consumers, the factors of consumers’repeated purchases may be the…

Consumer Behavior: Mitsubishi Xpander In Indonesia Automotive Market Company Background Mitsubishi was first established as a shipping company by Yataro Iwasaki (1834-1885) in 1870. In 1873, its name was changed to Mitsubishi Shokai Mitsubishi’s name consists of two parts: ‘Mitsu’ which means ‘three’ and ‘hishi’ (which being ‘bishi’ which means under ‘my title’) and therefore…

Consumer Perception: Blind Product Test For Various Chocolate Brands Introduction Consumer perception is known as a marketing concept, which includes the opinion that consumers have about products and the knowledge and understanding they have regarding these offerings (Izadi Manesh et al., 2015). Consumer perception includes how consumers view different products and services provided. Several factors…

Lifestyle Factors Influencing Purchase Behavior Of Youth In India ABSTRACT Lifestyle is an approach centered on way one leads life. Lifestyle is the way in which the people live, spend their time and money. Lifestyle of an individual is his way of expressing his feelings, attitudes, interests and opinions. The Lifestyle of individuals has always…

Impact Of Social Media Advertising On Consumer Buying Behaviour Meaning of Social Media Advertising Social media platforms. Social networking websites Social networking refers to the use of applications and websites to find people to establish communication with each other and build a good relationship with others. It enables the firm to directly communicate with its…