Category: Competitive Advantage
-
Effect of Strategic Innovation on Competitive Advantage on Oil Marketing Companies Operating in Kenya Pipeline Nakuru Depot
Effect of Strategic Innovation on Competitive Advantage on Oil Marketing Companies Operating in Kenya Pipeline Nakuru Depot Chapter one. Introduction 1.1 Background of the Study Competitive advantage positions a firm product or a service in a way that it outperforms its competitors product or service. According to Beadreau (2016), competitive advantage involves communicating and enjoying…
-
Competitive Advantage of Nike: Applying ole Models to Attract Consumers
Competitive Advantage of Nike: Applying ole Models to Attract Consumers Research Proposal Purpose of the Study The purpose of this research is to know the reasons of why Nike Inc. is successful, and why its chosen ahead of all others organization. In addition, what are the variables that give Nike a competitive advantage or a…
-
Impact of Knowledge Management Processes on Competitive Advantage: Analytical Essay
Impact of Knowledge Management Processes on Competitive Advantage: Analytical Essay 1. Introduction 1.1 Background of the study In the recent years, the global economy has evolved to an economy of knowledge. All OECD (The Organisation for Economic Co-operation and Development) countries have moved from models based on labour, raw materials, and physical capital to economies…
-
Analytical Essay on Seven Sisters: Organizational Resources and Competitive Strategies
Analytical Essay on Seven Sisters: Organizational Resources and Competitive Strategies Introduction Expanding market of small businesses in foreign countries seems to be a big challenge for firms to enter especially in such a highly competitive industry as wine. Wine is a high-value segment in alcohol market under beer and spirit which accounts for around 17%…
-
Antecedent Factors of Competitive Advantage and its Impact on Performance: Analytical Essay
Antecedent Factors of Competitive Advantage and its Impact on Performance: Analytical Essay Abstract: Small- and Medium-sized Enterprises (SMEs) have performed an important role in national development upon their support on both the traditional even modern sector. They have experienced an increase of competitiveness, particularly since the Indonesian government deals with the ASEAN Economic Community (AEC).…
-
Costco’s Main Resources of Competitive Advantage
Costco’s Main Resources of Competitive Advantage Costco is one of the leading wholesale clubs in the U.S. They have a lot of rivals in the industry, but they come out as the second in the wholesale industry following Walmart. They have opened and are still opening stores in other countries. They have expanded their brand…
-
Facebook’s Inc.’s Effective Business Strategy
Facebook’s Inc.’s Effective Business Strategy The worlds largest social networking site, Facebook, was created in a college dorm room at Harvard in 2004 by 19 year old Mark Zuckerberg and three of his other pals. A site which was initially created for college students to socialize online became the worlds largest social networking site having…
-
The Uniqueness of Honda Innovations
The Uniqueness of Honda Innovations Design thinking is a crucial concept and the different modes encompassing it involve empathize, define, ideate, prototype and test. The unique concept associated with the mastery of design thinking can be well linked to Honda (Amabile & Pratt, 2016; Gonzalez et al., 2017; Ramos et al., 2016; Wu et al.,…
-
Ryanair’s Alternative Strategies to Maintain Competitiveness
Ryanair’s Alternative Strategies to Maintain Competitiveness The alternative strategies that Ryanair should adopt to maintain competitiveness include the following. Firstly, Ryanair should continue to adopt the red ocean strategy where it steals customers from other markets segments or from other major airlines. It can do this by stealing customers from the business class segments of…
-
LEGO: Road to Success
LEGO: Road to Success The strategy and performance of LEGO® has seen many changes over the years it has been operating. This initially family-run business has gone through major fundamental changes which has allowed it to become one of the largest global toy manufacturers with high quality products and strong customer loyalty. Some key changes…