Category: Beverage

Energetic Debate About Energy Drinks The usage of energy drinks has become common across all ages, but is most prevalent among the adolescents and children. In the recent past, it was believed that these drinks are less harmful to human health (Seifert, Schaechter, Hershorin, & Lipshultz, 2011). However, the findings of very recent studies show…

Polyphenol-Rich Beverages: Antioxidant Potency Table of Contents The one-sentence summary The one-paragraph summary The multiple-paragraph summary Your reaction References Title: Comparison of Antioxidant Potency of Commonly Consumed Polyphenol-Rich Beverages in the United States. Authors probably aim to challenge the popular assumption of benefits of consumption of polyphenol-rich beverages based on their high antioxidant content. Intended…

Energy Drinks Effects and Changes in Heart Rate Table of Contents Materials and Methods Results Conclusion References The increased consumption of energy drinks by young people makes health care practitioners and researchers focus on studying the effects of these beverages on the peoples health (Rath, 2012). Much attention is paid to discussing the effects of…

Sugary Drink Tax as a Public Health Policy Table of Contents Making the Case for the Policy Possible Arguments Against the Policy Getting Buy-In and Involved Groups Conclusion References Many groups and individuals are involved in the process of policymaking, and various methods to develop and implement policies exist. Researchers have come up with several…

Sugary Drink Tax as a Public Health Policy Table of Contents Making the Case for the Policy Possible Arguments Against the Policy Getting Buy-In and Involved Groups Conclusion References Many groups and individuals are involved in the process of policymaking, and various methods to develop and implement policies exist. Researchers have come up with several…

Red Bull Energy Drink: Marketing Plan & Strategy Executive summary The marketing plan entails a marketing strategy for Red Bull energy drink. An overview of the external environment in the energy drink industry is given. The competitive challenges in the market are identified and hence the importance of developing an effective marketing strategy. The firms…

Logistics Network of the Food and Beverage Production Industry The supply chain serves as the core of todays enterprises, becoming the foundation upon which effective business operations are based. The correct organization of a supply chain is key to navigating along the optimal path in todays globalized, changeable business landscape. As such, logistics networks hold…

Food and Drink Industrys Innovation and Barriers Executive Summary The paper presents a study of the innovation in food and drink industry, specifically fast food sector. The fast food sector has innovated itself to meet the changing consumer need and therefore have invested in biotechnology, food technology and robotic sciences. They have invested in development…

Red Bull Energy Drink: Marketing Plan & Strategy Executive summary The marketing plan entails a marketing strategy for Red Bull energy drink. An overview of the external environment in the energy drink industry is given. The competitive challenges in the market are identified and hence the importance of developing an effective marketing strategy. The firms…

Proposed Tax on Sugary Beverages A recent debate concerning the proposal of Tax on Sugary Beverages has created a huge controversy and divided opinion. This division emanates from predictable sources. On the one hand, leading manufacturers and distributors of soft drinks have formed a vanguard of natural opposition to the proposed tax. On the other…