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For this milestone, you will analyze your chosen company’s mission statement and
For this milestone, you will analyze your chosen company’s mission statement and explain how your new product aligns with the company’s mission statement. The mission statement is “based on a careful analysis of benefits sought by present and potential customers and of existing and anticipated environmental conditions” (Marketing by Charles Lamb, Joe Hair, and Carl McDaniel). For example, here is the mission statement for PepsiCo Inc.:
Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
Note how the PepsiCo mission statement answers the question “What business are we in and where are we going?” In addition, it focuses on the market(s) rather than the good or service it sells.
Your task is to explain how your new product aligns with the company mission statement for the organization you chose. Identify and analyze the organizational mission statement for the company for which you are writing a new product marketing plan. Does the company’s mission statement focus on the market or markets that your new product/service is attempting to serve? Is it broad enough to adequately describe the company’s focus and core values? Is it too broad? Does it encompass minute details? Discuss the industry/market in which your company is doing business, who your target market is, and what the company’s long-term objectives are. Include data and research to support your analysis. This milestone is due in Module Two.
What to Submit
Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting. Incorporate at least two scholarly resources.
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