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Mobile Technology Use for Business Applications
Mobile technologies have pervaded practically every aspect of peoples lives. As a result, business owners started utilizing the advantages of mobile applications to promote their products and services. One of the main benefits of using technologies with such an aim is the low cost of advertising. What is more, e-business applications offer an opportunity to reach out to the target audience based on personal data collected with the help of these apps. As Atkins et al. (2006) note, the use of wireless mobile technology significantly promotes the success of e-business applications.
The benefits of technology use for business apps are evident, the most prominent one being a considerable increase in competitive advantage. With the development of mobile technology, numerous opportunities are emerging for businesses that decide to go online fully or partially (Atkins et al., 2006). There are many examples of companies considerable growth soon after they started offering information about their services and products online and via smartphone applications.
At the same time, companies should not forget that their customers belong to different age groups. Young people find it much easier to download an application and start using it. However, elderly individuals face specific challenges when they meet the need to install and use a new app (Nikou, 2015). Therefore, while the overall success of technology use both for business owners and consumers is acknowledged, companies and app designers should also pay due attention to all target groups. Undoubtedly, the main percentage of e-commerce programs users is composed of the younger population. Still, to gain the most effective outcomes, one should find ways to involve more mature people and make it easier for them to utilize e-products.
References
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Atkins, A. S., Ali, A. H. N. P. H., & Shah, H. (2006). Extending e-business applications using mobile technology. Proceedings of the 3rd International Conference on Mobile Technology, Applications & Systems Mobility 06.
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Nikou, S. (2015). Mobile technology and forgotten consumers: The young-elderly. International Journal of Consumer Studies, 39(4), 294304.
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