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The Nestlé Companys Consumer Satisfaction Study
Introduction
Nestlé product consumers reflect the levels of dissatisfaction or happiness they have with Nestlés brand and its products. Purvi and Dignesh used a sample of 100 respondents constituting people in business, children, homemakers, servicemen, and students in the research since most of them are consumers of the companys products in the Indian market (Purvi and Dignesh, 2018). With the studys primary purpose being to investigate Nestlés product consumer satisfaction, the researchers had to understand the marketing strategys effectiveness, and consumer profile and examine consumer loyalty (Purvi and Dignesh, 2018). With this understanding, Purvi and Dignesh could determine their research design and choose to employ a descriptive approach.
Further, for their research, the researchers chose to utilize convenience sampling as their sampling technique. Based on the intentions of the investigation, Purvi and Dignesh conducted their study in Baroda City based on the gathered data acquired from the 100 respondents using questionnaires for primary data collection (Purvi and Dignesh, 2018). The researchers collected secondary information from past research articles and papers, websites, and magazines. With the null hypothesis framed by Purvi and Dignesh being acceptable, there was no straightforward relationship between the independent and the dependent variable utilized in the study (Purvi and Dignesh, 2018). The findings showed that the majority of the consumers were aware of Nestlés products. Moreover, consumer satisfaction heavily relied on the price, taste, and product quality (Purvi and Dignesh, 2018). The studys conclusion revealed that price had a significant and constructive influence on the levels of consumer satisfaction. Therefore, for Nestlé to capture the large and untapped market in the region, it had to keep a constant eye on consumer behavior and preferences.
How the company used sampling
From the 100 respondents, the study used sampling to understand how consumers were satisfied with Nestlés products. Further, from the participants responses, the researchers understood the effectiveness of the marketing strategy employed by Nestlé, its consumer profile, and consumer loyalty (Purvi and Dignesh, 2018). Additionally, from the sample, it was possible to determine the influence Nestlé Plc had on the Indian market, particularly in Baroda City, in influencing consumer buying decisions.
How incorrect sampling affects the quality of the decisions made
Incorrect sampling occurs when an organization does not understand the particularity of the consumer types it deals with and cannot comprehend which consumers to include in a study. When this mistake occurs, the population of consumers created for sampling in research fails to match the actual people that use the companys products. With the error in place, the organization involved in a study gathers false information from the collected data. Whenever false information is used in making decisions, the decisions do not reflect the truth in the market. With this, an organization utilizes incorrect information in how it manufactures its products. Without the correct information on what the consumers want, it produces goods that will never satisfy the right consumer segment in the market. Therefore, despite the standards employed in product manufacturing, the failure to meet consumers needs results in the inability to maximize projected revenue. Such failures lead to losses in how organizations operate and are forced to go back to drawing tables to carry out new research and make new strategies, which often negatively impacts the organization.
Reference
Purvi, D, & Dignesh, S, P. (2018). Study of consumer satisfaction: A survey of Nestle products in Baroda City. RESEARCH REVIEW International Journal of Multidisciplinary, 3, 9, 82-85.
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