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Amazon.coms Sustainable Competitive Advantage
Product Excellence Apple Inc.
Apple Inc. is a perfect example of a company whose success lies in its focus on product excellence. It is the company that creates new trends instead of following them and generates its primary value from innovations. Apple devices and services are not cheap, yet they remain highly sought-after and serve as an image of prestige. The name of this brand is linked with luxurious products of the highest quality.
Customer Excellence Starbucks
For this nomination, I choose Starbucks for its unparalleled customer-oriented approach to business. The company is well-known for being not only adaptive to the changes in the market but also for setting new trends and predicting future fluctuations in its customers tastes. All details in every branch of this coffee house chain are shaped by the expectations and preferences of Starbucks visitors.
Operational Excellence Walmart
Walmart is one of the most well-optimized product retail chains across the globe, whose style of operations creates immense value for its customers. With a clear goal of providing good-quality products at the lowest price possible to its customers, the company made a unique strategy that focuses on cutting as many costs as possible. Walmart constantly searches for new ways to optimize its operations to remain the number one global retailer.
Locational Excellence Amazon.com, Inc.
Amazon.com, Inc. is the largest e-commerce company across the globe, whose significant portion of success relies on locational excellence. In the era of globalization, the ability of a company to deliver its goods to virtually any location is the ultimate description of vocational excellence. Amazons global reach makes the company one of the most valuable companies in the world. The company is considered an example of near-ideal logistics and delivery services.
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